Expert advice to level up your training and nutrition. Backed by science, built for the gym.
Get the latest training tips, nutrition guides, and exclusive offers delivered straight to your inbox.
We respect your privacy.
Clean Eating and IIFYM are two popular nutrition approaches in the fitness world, each with unique benefits and drawbacks. This guide breaks down how they work, who they’re best for, and how to choose the right diet based on your goals, training style, and lifestyle.
IIFYM, or If It Fits Your Macros, is a flexible dieting approach built around calorie balance and macronutrient targets. This guide explains how IIFYM works in real life, how to calculate your macros, and whether it’s the right nutrition strategy for fat loss or muscle gain.
Clean eating doesn’t have to be complicated or restrictive. This beginner-friendly guide breaks down what clean eating really means and walks you through a simple 7-day framework to build healthier habits. Learn how to choose better foods, avoid common mistakes, and create a balanced approach you can stick with long term.